What common mistakes should brands avoid in custom puffer jacket development?
Common mistakes in custom puffer jacket development include choosing shell fabric without checking handfeel, ignoring filling thickness, using weak zippers, placing logos on unstable padded areas, skipping fit comments after sampling, and confirming bulk production before the jacket structure is fully approved.
Brands should also avoid vague instructions such as “make it warmer,” “make it puffier,” or “make it more oversized” without clear measurements, filling direction, reference samples, and target market details. Puffer jackets are more complex than basic apparel because fabric, lining, padding, quilting, sleeve shape, shoulder width, body length, and packing method all affect the final result.
Before production, brands should confirm the sample fit, thickness, logo placement, trim quality, size range, color, packaging, and QC standard. This helps reduce sampling mistakes and improves bulk production consistency.
